defend
Educate

mobilize
win


OUR MISSION

helping Black Swing Voters Understand what is at stake in the 2024 election

The Alliance for Black Equality is a 527 Political Action Committee dedicated to defending, educating, and mobilizing Black swing voters for victory in the 2024 election cycle.

Agenda

The Alliance for Black Equality will target Black swing voters in key Electoral College states with digital advertisements to achieve three key goals.

  • Shine a Spotlight on Donald Trump's Threat to the Black Community

    We will run digital ads on X, TikTok, and YouTube highlighting the anti-Black dimensions of Donald Trump’s Project 2025 and the Republican Party’s broader policy agenda.

  • Defend Kamala Harris from Racist Attacks by Donald Trump and the Republicans

    We will run ads on X, TikTok, and YouTube that will aggressively push back against the racist attacks that Donald Trump and the Republican Party will try to use against Vice President Harri throughout the remainder of the election cycle.

  • Advocate for Pro-Black Policy Solutions

    We will run digital ads on X, TikTok, and YouTube advocating for policies to defend the teaching of Black history in schools, protect corporate DEI programs, strengthen maternal health outcomes for Black women, and address gun violence in our communities.

Take action today

Help Us Stop Trump from Making Racial Discrimination Legal Again

We know from his Project 2025 transition plan that Donald Trump will implement an agenda designed to harm Black communities if he wins the presidential election in November. For example, Project 2025 calls for Trump to overturn the Civil Rights Act of 1964 by executive order.

Polling commissioned by the Alliance for Black Equality shows that the key to stopping Trump is mobilizing Black voters between the ages of 18 and 40 in Atlanta, Detroit, and Philadelphia by spreading the word about Trump's plans to adopt anti-Black policies. We are fundraising to launch our data-driven messaging campaign targeting these voters on TikTok, X, and YouTube.

Help us educate young Black voters on what’s at stake in this election. Can we count on you to help?

videos & ads

GET INVOLVED

  • Please share and “Like” our ads and social media content.

  • Please read and discuss the results of our tracking polls with your family and friends.

  • Please use our talking points to mobilize the Black swing voters in your community.

  • Please join our monthly strategy calls on Zoom.

  • Please share with us your views on what a pro-Black Harris administration should look like.

  • Please donate if you can—the more ads we make, the more impact we will have on the outcome of the election.