our mission
Rationale: The Alliance for Black Equality (ABE) is a 527 independent expenditure committee (or Super PAC). The committee was organized during the 2024 presidential election cycle to educate Black voters about the dangers of the Republican Party’s Project 2025 and Agenda 47 platforms. Since Donald Trump regained control of the White House, he and his allies in the Republican-controlled 119th Congress have made their white nationalist agenda crystal clear by banning Black History Month celebrations in our nation’s federal agencies, attempting to implement a national ban on DEI programs, and dismantling important government agencies charged with combating racial discrimination. The Alliance for Black Equality (ABE) is dedicated to pushing back against Donald Trump’s anti-Black policy agenda and his assaults on other marginalized communities in America.
The Power of Federalism:
Recognizing that the federal government is under the control of an administration that is hostile to Black civil rights, the Alliance for Black Equality’s strategy will center federalism during the Trump administration. We will prioritize the passage of protective laws in states and localities where Black voters wield significant influence in Democratic politics and where the Republican Party has minimal ability to obstruct our agenda. By proactively strengthening civil rights protections at the local and state levels, we aim to build a legal and political firewall against the Trump administration’s efforts to roll back decades of racial progress.
Our 2025 Goals: Throughout 2025, we will focus on mobilizing Black elected officials—governors, state legislators, mayors, and city council members—through grassroots advocacy to champion local- and state-level legislative measures that reinforce the principles of the Civil Rights Act. These efforts will safeguard Black Americans from discrimination in the workplace and public accommodations, and ensure that state and local governments remain committed to diversity, equity, and inclusion.
Through these strategic legislative campaigns, the Alliance for Black Equality will lead the fight to prevent Donald Trump from eliminating the hard-won protections that have defined the modern civil rights era. In the face of Trump’s white nationalist agenda, we will make it clear: the protection of Black civil rights does not begin and end in Washington—it will be defended and advanced in every state, city, and community where Black political power holds sway.
Digital Ad Campaigns: Using the insights generated from our tracking polls, we will target Black voters and their allies with two types of digital ads designed to mobilize Democratic constituencies to apply pressure on their elected officials to pass protective laws at the local and state levels. While our ad placement strategy will focus on the key states of California, Colorado, Illinois, Massachusetts, Maryland, and New York, our goal is to push the campaigns to virality so their impact will go beyond the initial distributions of the content.
“if they don’t give you a seat at the table, bring a folding chair.”
— Representative Shirley Chisholm (D-NY)
FOUNDING STORY
Meet Dr. Alvin Tillery:
The Alliance for Black Equality is a volunteer effort initiated by Dr. Alvin B. Tillery, Jr., one of the nation's leading academic experts on Black voter mobilization and a Democratic pollster. He is the founding direct of the Center for the Study of Diversity and Democracy at Northwestern University and the CEO of the 2040 Strategy Group, a boutique consulting firm that specializes in communications, message-testing, and polling directed at America’s diverse communities. Alvin, who is a lynching survivor, was motivated to launch this campaign because he worries that Donald Trump returning to power would take the country backwards to the dark days when a formal racial caste system negatively shaped every aspect of life for people of color in this country.
